Don’t forget the silver surfers
I was interested in reading a piece of resource over the weekend which suggest that round a 5th of all internet users in the UK were 55+, thus making it the largest age segment in the UK at present....
View ArticleNot provided – coming soon to a Google search engine near you.
In a move that will surprise very few SEO’s Google today announced that it will be expanding their SSL privacy rollout to “local domains around the globe”. Ironically for an organisation which doesn’t...
View ArticleGoogle to sell tablet PCs via online store
To many this is just a natural evolution of what Google already did with the Nexus one , however it would appear from stories doing the rounds that Google are ready to enter the tablet market to sell...
View ArticleHow does Google work
Well obviously your not going to get the full answer here, however Matt Cutts has posted a nice little video as to how Google used to work and currently works (at a very top level) – what else what you...
View ArticleVenice – more than just local extentions
As part of our day to day campaign management at Mediacom, myself and my colleague Ryan McKay have recently been looking into the wider effect of the recent Venice update on the search rankings – as...
View ArticleIs Google about to shake up the finance marketplace?
Google may well have truly thrown the gauntlet down to the big finance aggregators with the launch of new financial comparison units on a number of finance related terms. The comparison ad concept...
View ArticleNew Compare Ads now out in the wild
Following on from yesterdays post about Google launching new comparison ads in the UK and the US, we have finally seen the ads now out in the wild The terms seem to trigger on quite specific terms at...
View ArticleDogpile creating a bit of a stink
Its strange seeing the fallout of many of the updates, however my colleague here at Mediacom Ryan Mckay noticed a significant increase in the volume of Dogpile (who you may ask) results coming back in...
View ArticleHas Google’s market share changed significantly in the last two years
When I last did one of these comparisons back at the height of the initial Bing advertising blitz it was interesting to note the limited impact the advertising had had in terms of impact in search...
View ArticleLink building 2012 style – Making friends with the Penguin
Since Panda and Penguin first exploded into the SEO scene earlier this year, the SEO scene has been abuzz with how to best deal with the array of new challenges that Google have thrown our way. I have...
View ArticleGood luck Marissa – Marissa Mayer to head up Yahoo
I don’t think this is a move anyone saw – however Marissa Mayer is to be the next CEO of Yahoo, becoming in the process one of the most important people in Silicon Valley. Google’s 20th employee, and...
View ArticleNew Penguin update on the way?
It would appear that a number of people have received notifications from Google of unnatural link patterns similar to those received around late April. When the previous notifications were received a...
View ArticleDeveloping a Venice friendly SEO strategy
One of the most interesting changes I have seen over the last couple of months has been the way our search results have become localised. Its a subject I have done a number of posts on – both on here...
View ArticleIs the SSL issue getting bigger
A couple of weeks ago, I was asked if I fancied being involved in a piece on SSL search for the NMA, something for which I had to pull together a fair bit of research as part of the piece. With Firefox...
View ArticleGoogle sponsored car insurance launches
It would appear Google has launched (not sure whether full or soft launched) – the much anticipated comparison engine for car insurance. Given a similar facility is already live for terms on credit...
View ArticleThe new multi-screen world – Cross Platform behaviour
I came across this Google produced infographic, something I hadn’t seen before. The infographic covers the consumption of media cross-platform and has a number of interesting figures: 90% of media...
View ArticleGoogle launch PPC enhanced sitelinks globally
Google appears to be back with avengence post summer break – and close on the heels of the Google Insurance comparison ads has now launched their enhanced sitelinks globally Initial tests have...
View ArticleGoogle messing with your head – again
There is an argument to not doing keyword research late at night for the potential of missing the odd opportunity here and there, however I was perplexed to see this little bit of Google wizardry...
View ArticleGoogle launches Adwords business credit card in the UK
Following on from a small successful trial in the US last July, Google has announced it is launching a new feature aimed at small to medium sized enterprises for Google Adwords Credit, a credit card...
View ArticleGoogle revamps search results pages
For many in the US, the existance of these pages is not a surprise – and today Google announced that they were tweaking the design of the search results pages yet again. This presents yet another...
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